Whether you are brand new or a former top producer whose numbers have slipped, your marketing either works for you every day or it does not. These are the tools I want every agent I coach to have in place.
A website that works on a phone
Your website is your storefront. Keep it clean, quick and easy to use on a phone, with your contact details on every page and a clear reason to get in touch.
A real social media presence
Facebook, Instagram, LinkedIn, YouTube, X and TikTok each reach different people. Pick the ones your clients actually use and show up there consistently. If social media is not your strength, it is worth paying someone who knows it well.
A CRM you actually use
- Lead management from the first contact to the closing table.
- Automated follow-up for reminders, appointments and email campaigns.
- Reports that show what is working, so you can do more of it.
Email that keeps you top of mind
Send a regular newsletter with market news and new listings. Use short, useful notes to move leads along, and invite your list to open houses, webinars and community events.
Business cards worth keeping
A good card still matters. Use your logo and brand colors, include your name, title, phone, email and website, and print it on paper heavy enough to be remembered.
Professional photos and video
Hire a professional photographer for every listing. Add 3D tours and drone footage when the property calls for it, and post short videos on social media and your website.
Branded materials
Signs that stand out on a busy street, brochures and flyers with real detail, and small branded gifts like pens and notepads for clients and prospects.
Search and content
Set up your Google Business Profile, keep your website easy for search engines to read and publish helpful articles on a regular schedule. A good article keeps bringing people to you long after the day you post it.
None of this has to happen at once. Start small, measure what brings in business and build from there. Steady, consistent marketing beats a big launch that fades.
