Dondi Hopkins standing with a microphone in front of a seated panel of agents

Coaching

One-on-one and group coaching for agents ready for their next level, from second-year agents to team leaders.

“I don’t put you in a big machine and treat you like a number, and it’s not a one-size-fits-all program.”

Dondi Hopkins

Built around the agent

Coaching with Dondi starts with a conversation about your budget, your personality, your strengths and the parts of the job you avoid. Kerry Bernard of RE/MAX Town & Country says she “tailors her coaching around what best suits your skillset.”

From there the work follows the pillars she has coached by for years, Rebrand, Retool and Remotivate. The first two change how the market sees you and how your week runs. The third keeps you showing up for the plan once the excitement wears off.

She has run a 32-person team, sold luxury and new construction, and started over more than once. Whatever stage you are at, she has probably been there.

Find your plan

Pick the line that sounds most like you. Every plan is adjusted to the agent, so treat this as a starting point.

Where are you right now?

Rising Star

For agents with two or more years in the business who want to join the top producers in their market.

  • A business plan and market analysis built on your strengths
  • Lead generation and conversion that you can keep up every week
  • A personal brand and a social media plan that sound like you
  • Time management and a workflow that protects selling hours
Book a call

Ways to work together

  1. Dondi Hopkins smiling in a red COACH Dondi T-shirt

    One-on-one

    A plan written for your business and a standing appointment to work it. Most agents start here.

    Book a discovery call
  2. Agents in matching shirts at a training session in a RE/MAX office

    Group coaching

    A small group of agents working the same system at the same time, keeping each other honest between sessions.

    Ask about a group
  3. Agents filling a training room for a session with Coach Dondi

    Office training

    AgentOS and her short series taught live to your whole office, for brokers and team leaders who want everyone on one system.

    Plan a training
  4. Black and white photo of Dondi Hopkins in a hat on an iron bridge

    Life coaching

    Sessions about the person behind the business, for the seasons when life is louder than the market.

    Ask about life coaching
  5. Dondi Hopkins in a hat and cream jacket making a point during a talk to agents

    Speaking

    Kickoffs, sales meetings and workshops, with topics drawn from her books and training.

    Invite Dondi to speak

AgentOS, the operating system for agents

A nine-week install. Each week adds one part of a business that runs on habits, relationships and a database instead of pressure and luck.

Learn it, run it for a week, bring the scoreboard back. That is the whole rhythm.

  • Format: nine weekly live sessions of 60 minutes
  • Between sessions: the daily scoreboard and an accountability partner
  • To finish: a signed 90-day commitment
Book AgentOS
AgentOS course overview slide showing nine weeks in a three by three grid
The course map agents see on day one.
  1. Boot Sequence

    Week 1. Mindset, energy and identity.

  2. The Kernel

    Week 2. The Core Nine daily and weekly habits.

  3. The Database

    Week 3. Your people are your business.

  4. Network Protocols

    Week 4. Live flow and automated flow.

  5. Buyer Module

    Week 5. The buyer process, from first call to offer.

  6. Seller Module

    Week 6. The seller process and real estate reviews.

  7. Scheduler

    Week 7. Time, energy and the ideal week.

  8. Diagnostics

    Week 8. Metrics and the one-page business plan.

  9. Updates and Patches

    Week 9. Keeping the system running for 90 days.

Short reads for busy weeks

Two series written to be read between appointments and talked about at the next sales meeting.

Cover page of Smart Goals by Coach Dondi, The Carrot, the Egg and the Coffee Bean

Smart Goals by Coach Dondi

Three parts, about ten minutes each

  • The Carrot, the Egg and the Coffee Bean
  • Recalculating: Miss a Week, Not the Goal
  • Flying in Formation: Share It to Keep It

Goals, resilience and accountability, told through stories agents remember.

Monday Motivation handout titled Keep the Change

Monday Motivation

One-page handouts for the start of the week

  • Keep the Change
  • Leave It Behind
  • Finish Strong
  • Birthday Presents
  • Sit Back and Listen

A short story and one idea to carry into the week.

Bring a series to your office

What agents say

Agents, team leaders and brokers on working with Dondi, in their own words.

“Within 30 days, Dondi had recruits lined up”

“Dondi and I met 3 years ago when I was working as an individual agent along with an unlicensed, full-time assistant. She convinced me, after much back and forth, that it was time for me to start a team… Within 30 days, Dondi had recruits lined up and a vision for the team… I now have 8 amazing agents, 2 full time assistants and a thriving real estate business.”

AJ PetrilloOwner, The Petrillo Group, RE/MAX Town & Country

“The compass guiding our agents”

“Dondi’s coaching prowess has been the compass guiding our agents to success; her wisdom not only elevates careers in real estate but weaves threads of friendship, making her an invaluable asset to our firm’s family.”

Molly McGroryBroker/Owner, RE/MAX Town & Country

“Not a one size fits all”

“When you sit down with her, it’s a conversation about budget, personality, strengths and weaknesses. She gains an immediate insight to who you are and tailors her coaching around what best suits your skillset… My business has grown under her coaching and my life has been positively impacted all around.”

Kerry BernardRealtor, RE/MAX Town & Country

“Up 56% over last year”

“Since working with Dondi as my real estate coach, my business has grown tremendously. She helped me develop a solid plan and we crushed it. Exceeded my goal for 2024 and was up 56% over last year and not done yet!”

Melissa BaileyRealtor, RE/MAX Town & Country

“A solution to every problem”

“She has a solution to every problem, and if the solution doesn’t exist, she will create it… She is direct no nonsense, straight shooter. If you’re looking for a coach who just tells you what you want to hear, that’s not Dondi.”

Julie Van HornRealtor, Robert Slack, LLC

“23rd in Georgia”

“Dondi’s coaching was pivotal in propelling our real estate team to the 23rd ranking in Georgia’s challenging market. Her infectious motivation, positive attitude, and boundless energy not only inspired us but also delivered real, tangible results.”

John ThomasTeam Leader, RE/MAX Town & Country

“Not sure I would still be an agent without her”

“I wasn’t completely hopeless, I just needed direction, training, and guidance and I found it with Dondi! She took all her knowledge, everything she had learned in her lifetime of experience and systematically transformed my business and my life!… Not sure I would still be an agent without her.”

Kelli WolkRealtor, LoKation Real Estate

“Her generosity set her apart”

“Having had the privilege of being Dondi’s Managing Broker for 8 years, I watched her develop into one of the top Realtors in our company… Through her weekly team meetings and her one on one sessions, she worked with each team member to help them achieve their own personal goals.”

Ruth PapuchisRegional Vice President, Coldwell Banker

“Cheering us on daily”

“Since she arrived, she has excited us with her endless energy, passion for growth and learning, great ideas and phenomenal business coaching… We are all very fortunate to have her on our side cheering us on daily!”

Stacy VidroRealtor, RE/MAX Prestige Lake Worth
More reviewsFewer reviews

“A positive impact on our business”

“We’ve had the pleasure of working with Dondi for the last year, and we can’t say enough about the positive impact she’s had on our business… Dondi’s dedication, knowledge, and personalized approach have truly made a difference in our abilities as realtors.”

Ariel & Zach McCarthyReal Estate Advisors, Serhant.

“Actionable steps”

“She has helped me gain focus and set a course for my businesses direction with actionable steps, which I have taken and see direct results in growing my business.”

Julia KrusacRealtor, RE/MAX Town & Country

“The best agent I can be”

“Her coaching is relevant and it’s nice to have meetings to bounce ideas off her and other agents in the office. Dondi, thanks for all you do and continuing to challenge me to be the best agent I can be for my clients and myself.”

Wendi DavisREALTOR®, RE/MAX Prestige Lake Worth

“An amazing accountability coach”

“Her experience is priceless and her guidance has been very beneficial. She is positive and motivating, which has helped me learn and grow as a Real Estate agent… She is focused, knowledgeable and an amazing accountability coach!”

Lindsay GlasscockRealtor, RE/MAX Prestige Broward

“The confidence I needed”

“I joined The Hopkins Team after being in the business for over 13 years… She helped me find the confidence I needed when working with a seller and helped me fine-tune my skills when marketing to potential clients.”

Carmen DonahueReal Estate Consultant, The Hopkins Team, Compass Florida

“Worth your investment”

“Dondi provides ideas suited to your personality, but also sometimes suggests moving out of your comfort zone to help you grow in your career… Dondi is worth your investment and will help you become the best agent you are meant to be.”

Carol L. AndersonRealtor, Fort Lauderdale

One honestconversation

Every plan starts with a free discovery call about your business, your goals and what is getting in the way.

Book a call