Thirty years selling homes like this one. Now she coaches the agents who sell them.
Dondi Hopkins
Raised in a realty office
Dondi grew up in her mother Dianna’s real estate office. She did her homework under a desk there, and later worked every job in the building before she sold her first house.
Her own career began in South Florida in 1996. She became a listing specialist known for luxury marketing and new construction, with projects that ran from four-unit buildings to communities of 220 homes. In 2006 she co-founded The Hopkins Team and grew it to 32 people. She ranked in the top 0.5% of agents in the U.S., and the team made the REAL Trends top 20.
Today she is Director of Agent Development for Linhart Realty Group and its RE/MAX brands, RE/MAX Town & Country among them, and she still coaches with RE/MAX Prestige in South Florida. The agents she works with call her Coach Dondi.
How Dondi coaches
Every plan starts with where your business stands today. The work itself falls under the three pillars she has coached by for years. Point at a line, or tap it, to read what it means in practice.
Rebrand
How the market sees you: your brand, listing presentation, farm area, social media, print, luxury positioning and reviews.
Retool
The systems behind your week: database, automation, lead generation, listing systems, time blocking and a one-page plan.
Remotivate
What keeps you going: a daily scoreboard, an accountability partner, a weekly review, mindset work, life coaching and a reset when you need one.
Training series by Coach Dondi
Courses, short reads and Monday handouts she writes for agents and their offices. AgentOS runs live, and the shorter pieces fit between appointments.
| AgentOS, the operating system for agents | |||
|---|---|---|---|
| Boot Sequence | Mindset, energy and identity | Week 1 | 60 min |
| The Kernel | The Core Nine daily and weekly habits | Week 2 | 60 min |
| The Database | Your people are your business | Week 3 | 60 min |
| Network Protocols | Live flow and automated flow | Week 4 | 60 min |
| Buyer Module | The buyer process, from first call to offer | Week 5 | 60 min |
| Seller Module | The seller process and real estate reviews | Week 6 | 60 min |
| Scheduler | Time, energy and the ideal week | Week 7 | 60 min |
| Diagnostics | Metrics and the one-page business plan | Week 8 | 60 min |
| Updates and Patches | Keeping the system running for 90 days | Week 9 | 60 min |
| Smart Goals by Coach Dondi | |||
| The Carrot, the Egg and the Coffee Bean | Same boiling water, different outcomes | Part 1 | 10-minute read |
| Recalculating: Miss a Week, Not the Goal | How to restart without starting over | Part 2 | 10-minute read |
| Flying in Formation: Share It to Keep It | Choosing an accountability partner | Part 3 | 10-minute read |
| Monday Motivation | |||
| Keep the Change | The little extra that builds a reputation | Handout | One page |
| Leave It Behind | What you can drop without falling behind | Handout | One page |
| Finish Strong | The last quarter is no time to slow down | Handout | One page |
| Birthday Presents | The gifts that come with every passing year | Handout | One page |
| Sit Back and Listen | When the music starts, leave it on | Handout | One page |
Try the Core Nine
The Core Nine are the habits at the center of AgentOS. Five happen every day and four happen once a week.
The daily five take about an hour. The weekly four take about four hours. Everything else is the job. Check off what you did today, and the board keeps your week.
Daily
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Weekly
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Two real estate reviewsSit down with past clients or your sphere to talk about their home, their equity and their plans.of 2
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Have 50 live conversationsTwo-way, by voice or face to face. Ask about family, work, fun and the future.of 50
This week
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Her books
Getting Real with Real Estate and Life
Transform Your Career and Life One Honest Conversation at a Time
Coach Dondi pairs the business strategies she has taught agents for years with the personal work that makes them stick. It reads as a series of honest conversations about breaking through, building resilience and lasting.
Fifty, Free & Finally Me
A Bold Guide to Starting Over, Loving Yourself & Thriving On Your Own Terms
What if turning 50 isn’t the end of something, but the edit? Dondi’s most personal book is about starting over on your own terms. Less “how-to.” More “me too.”
Beyond the Sign
The Heart, the Hustle and the Mindset of a REALTOR®. Coming soon.
Sixteen chapters taken from the training rooms where Dondi teaches, from a new agent’s first week to running the business like a CEO. Join the launch list to hear first when it ships.
In their words
“Dondi’s coaching prowess has been the compass guiding our agents to success.”
“Dondi’s coaching was pivotal in propelling our real estate team to the 23rd ranking in Georgia’s challenging market.”
“She helped me develop a solid plan and we crushed it. Exceeded my goal for 2024 and was up 56% over last year and not done yet!”
Recognition and rankings
| Recognition | From |
|---|---|
| America’s Best, ranked No. 19 | REAL Trends |
| Top 20 team | REAL Trends, for The Hopkins Team |
| Platinum Club | RE/MAX |
| Top 0.5% of agents in the U.S. | National production rankings |
| Cover story, August 2020 | Broward Real Producers |
| Certified Life Coach | Life coaching certification |
| Director of Agent Development | Linhart Realty Group |
| Member | National Association of REALTORS® |
Put your nameon more signs
A free discovery call with Coach Dondi about where your business is and where you want it to go.
Book a call